Berwick Literary Festival returns for its third year.
Alistair McCleery, Director of the Scottish Centre for the Book at Edinburgh
Napier University, returns to the Berwick-upon-Tweed Literary Festival to pose
two related questions: how much do writers earn from their writing and how
much do we value them?
Professor McCleery provides details of the earnings of authors, examines the
economics of self-publishing, and offers an insight into the general
circumstances of writing as a career in 2016. The roles that authors
themselves must play in the promotion of their books and their own brand,
including the exploitation of social media, has resulted in a new generation of
‘authorpreneurs’ whose characteristics he outlines.
He moves from the purely financial aspects of an authorial career to consider
how much as a society we value writers and whether there are ways to
support them that would reflect our valuation.
Professor McCleery’s recent publications include Penguin in Africa (PCS 2015)
and the chapter on ‘Publishing’ in The Cambridge Companion to the Book
£5.00 per ticket
Dates & times for Berwick Literary Festival: Alistair McCleery (talk) 'What Are Authors Worth?', Berwick-upon-Tweed