Can this be true?

An article taken from Forbes magazine in February States that 36% of brits have never heard of Berwick upon Tweed, can this really be true???

Read the full article here https://www.forbes.com/sites/carltonreid/2023/02/07/berwick-upon-tweed-never-heard-of-it-say-36-of-brits-in-train-company-survey/?sh=20f68be24ac0